The Rise of Longer Videos on Social Media: Why Quality Content is Making a Comeback in 2024
In recent years, social media has been dominated by short, easily digestible content, with platforms like TikTok and Instagram leading the charge. However, 2024 is seeing a surprising shift: longer videos are making a comeback. As users and algorithms alike begin to value substance over brevity, platforms are extending video length limits, paving the way for more in-depth content that keeps audiences engaged longer.
Why Longer Videos Are Trending
Several factors contribute to this shift toward longer videos. Firstly, user behaviour is changing. More people turn to social media for answers to complex questions and in-depth content that they previously sought through traditional search engines. Platforms like TikTok and Instagram have noticed this trend, increasing their maximum video lengths to accommodate it. For example, Instagram Reels can now be as long as 15 minutes, and TikTok is testing similar extensions.
Longer videos allow creators to tell richer stories and provide more value, which in turn encourages more engagement from viewers. This change also reflects a broader trend towards "edutainment," where content is both educational and entertaining, giving audiences more reason to stick around.
Impact on Content Creators
For content creators, this trend presents both challenges and opportunities. The demand for higher-quality production means that creators need to invest more time in planning and executing their videos. However, the potential payoff is significant. Longer videos not only keep viewers engaged for longer periods but also offer more opportunities for monetisation through ads and sponsorships.
Creators who successfully adapt to this trend can also stand out in an increasingly crowded digital landscape. For example, YouTubers and Instagram influencers who have mastered the art of storytelling in longer formats often see higher engagement rates and stronger connections with their audience.
SEO and Visibility
One of the key benefits of longer videos is their potential for better SEO performance. As social media platforms improve their search functions, evergreen content—posts that remain relevant over time—can appear in search results long after being published. Longer videos, which naturally lend themselves to more comprehensive content, are more likely to be considered evergreen.
To maximise the visibility of these videos, creators should focus on social SEO practices, such as keyword optimisation in video titles and descriptions, and using timestamps to help viewers navigate through the content. This approach not only improves the user experience but also increases the chances of the video appearing in search results.
Practical Tips for Creators
Transitioning from short to longer videos can be daunting, but it doesn't have to be. Here are some tips for making the switch:
- Repurpose Existing Content: If you already have a library of short videos, consider combining them into a longer format or expanding on the topics they cover.
- Experiment with Lengths: Test different video lengths to see what resonates with your audience. Start with 2-3 minute videos before moving on to longer formats.
- Focus on Quality: Ensure that your longer videos are well-produced, with clear visuals, good sound quality, and engaging narratives. Remember, viewers will only stick around if the content is worth their time.
- Use Timestamps: For longer videos, include timestamps in the description or video itself to help viewers jump to the sections they’re most interested in. This is particularly useful for tutorial or informational content.
Conclusion
The resurgence of longer videos on social media marks a significant shift in how content is created and consumed. As platforms continue to evolve, creators who embrace this trend will likely find themselves ahead of the curve, offering their audiences more value and depth in an era of superficial content.
Call to Action
Are you ready to dive into creating longer videos? Start experimenting today and see how your audience responds.
